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Joel Nichols

  • Chief Innovation Officer

    The view from 10,000 feet is a well-worn phrase denoting a high-level perspective. Many people claim to have a birds-eye view of the competitive landscape; Joel proves it, literally and figuratively as a private pilot and entrepreneur.

    Joel and his wife Keersten started Apollo Design Technology®, Inc. in the basement of their home in 1992. It was a modest beginning that has grown into a triad of thriving start-ups. In addition to Apollo Design®, Joel owns Blue Pony, and AVID Labs®, LLC. All three companies boast first-rate talents.

    Exercising his knack for change and looking at things differently, Joel’s endeavors have won multiple awards for product innovation and customer service, as well as 5 patents.

    Joel attended Purdue University and is an active member of his church community. He is a devoted husband and proud father of three sons and three grandchildren.

    Joel shares, “Truly exceptional products balance on a knife’s edge of design and functionality.” A believer in the Golden Ratio and an admirer of Dieter Rams, he believes design and innovation are what drives success.

  • Joel Nichols