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Keersten Nichols

  • President

    “I’m known for hiring good people,” Keersten says. “We have a low turnover rate, and I’m very proud of that.” She has been the HR manager since co-founding our sister company, Apollo Design Technology, in 1992 with her husband Joel. She focuses on “finding people who strive to do their best job every day and enjoy coming to work. It is very important to me to fit people to jobs that match how they like to work.” She also is skilled at “listening to the problems people are having at work and helping them come up with good solutions.” Amid all chaos and strife, Keersten says, “I’m the logical one who likes practical, easy answers.”

    “Going into business with Joel at 20, I quickly learned we were a good team,” she continues. “We’re opposites in many ways and complement each other. I knew I could do the support work he needed to make his dream a reality.” They also are the proud parents of three grown sons and dote on their three grandchildren. “We’re a close-knit family,” she beams, “and support each other’s crazy hobbies.”

    Her hobby – or, more precisely, her passion – is horses. “My very first job when I was 12 was ‘pony girl’ at the local zoo,” she recalls. “I worked that job every summer, six days a week, until I was 18. That was really my only opportunity to ride and be around horses.” Today, her stable satisfies that yearning. She owns several dressage horses that compete in dressage shows. They also own a Springer Spaniel who does double duty as “Joel’s pheasant hunting companion and my walking buddy.”

    Keersten’s choice for the product that best combines design and functionality is her riding saddle. “It’s designed to give good support to the rider.” she explains, “and comfort to the horse.”

  • Keersten Nichols