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  • November 11, 2014 Posted in Design By Marketing

    A product’s design has various levels of value to different customers. What one customer loves about a product and its design can have little to no value to another customer. Here are some general rules that can be said about design. Great product design has a positive or neutral impact on customer perceptions. Poor design has a negative or neutral impact on the customer’s perceptions. It can also be said that each product, its design, performance and quality impacts the customer’s perception of a brand. To simplify we should always strive for a strong design in products as the beginning foundation of any product. It helps promote the product, protect and reinforce the brand and create opportunity for an upside financially.

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  • November 1, 2014 Posted in Design By Marketing

    Any development process is always exciting to me, it is packed with challenges and frustrations. Often we seem to have a collective idea in mind that seems impossible. As a team we are increasingly looking at monolithic solutions to remove large portions of the frustration side enabling us to design the product we want, and often it develops in to something better. It’s too easy to compromise a design based on cost or the construction methods, I believe this can de-value the products appeal and performance.

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